Doubling Leads for a Home Remodeler

The Challenge:


Precision Home Remodeling, a specialist in residential renovations, was invisible to its digital market. Despite years of craftsmanship, they lacked a website and their Google Business Profile (GBP) was an inactive "shell" with 5 photos and no service updates. Consequently, they were missing out on high-intent homeowners searching for specific kitchen and bathroom upgrades, resulting in a dormant lead pipeline.


The 90-Day Transformation Strategy

To secure high-ticket remodeling contracts, we implemented a localized authority-building strategy focused on visual proof and technical relevance.

1. Conversion-Focused Web Asset

  • The Build: Launched a mobile-responsive website featuring dedicated galleries for Kitchen Remodeling and Bathroom Renovations.
  • On-Page Optimization: Optimized for "High-end kitchen remodeling" and "Master bath renovation," ensuring the site spoke directly to single-family homeowners.

2. GBP Reactivation & Visual Proof

  • Media Overhaul: Uploaded 19 high-resolution "Before & After" photos of completed projects to the GBP, providing the visual social proof necessary for remodeling decisions.
  • Service Menu Expansion: Detailed every aspect of their remodeling scope—from custom cabinetry to structural plumbing—to trigger the Google Map Pack for long-tail searches.

3. Local Trust & Citation Management

  • Strategic Citations: Listed the business in remodeling-specific directories like Houzz and local construction boards to reinforce industry authority.
  • Review Generation: Deployed an automated system to capture video testimonials and 5-star reviews from past clients, drastically increasing the profile's click-through rate.


The Results

Within 90 days, the shift from a dormant profile to a local authority resulted in a significant increase in both inquiry volume and project value.

SEO case study table showing growth in monthly phone calls, high-ticket jobs, and GBP search visibility over 90 days.

The Bottom Line: By providing Google with the necessary data and homeowners with visual proof, the business doubled its monthly call volume and successfully booked two major single-family residence remodels—a kitchen and a bathroom—within the first quarter of optimization.