HVAC Case Study | 3x Lead Growth Success Story

Discover how our data-driven SEO and GBP strategies helped businesses like All American Heating and Cooling triple their monthly lead volume in 90 days. Explore the blueprints we used to scale phone calls, boost organic rankings, and maximize truck utilization for home service professionals.

Line graph of campaign performance, green line increasing over time. Labeled “New Model Run.”

Bottom Line: By transforming a dormant digital presence into an optimized local search engine, All American Heating and Cooling scaled monthly phone leads from 12 to 34 within 90 days, achieving a ~3x increase in organic lead volume without recurring ad spend.

The Problem

  • Invisible Brand: The company had no website and an unoptimized Google Business Profile (GBP) with zero recent content or photos.
  • Capacity Gap: A baseline of 12 calls per month (fewer than 3 per week) was insufficient to cover fixed overhead or keep technicians consistently billed, leaving the business vulnerable to seasonal fluctuations.

The Solution

  • Phase 1 (Infrastructure): Launched a conversion-focused, mobile-first website with high-intent landing pages for AC and heating services. Overhauled the GBP with professional team photos and geo-specific service area updates.
  • Phase 2 (Trust & Authority): Cleaned up citation data across 12 local directories to align NAP (Name, Address, Phone) information. Implemented an SMS review generation system to build social proof and improve Map Pack rankings.
  • Phase 3 (Engagement): Executed a content strategy involving weekly GBP updates and local backlink acquisition from neighborhood blogs to signal high relevance to search algorithms.

Financial Implications

  • Lead Acquisition Cost: Successfully shifted from zero organic growth to a self-sustaining lead engine, significantly lowering the projected cost-per-lead compared to service area PPC averages.
  • Revenue Potential: The 183% increase in monthly inquiries (22 additional calls/mo) provides a consistent pipeline to maximize truck utilization and revenue-per-technician.

Action Items

  1. Monitor Lead Quality: Audit the 34 monthly calls to ensure high-intent conversion into booked jobs.
  2. Maintain Review Velocity: Ensure field technicians continue requesting SMS reviews post-service to protect the newly established ranking.
  3. Update Content: Keep the "Recent Projects" section of the GBP active to sustain Map Pack dominance in key service area zip codes.